Shop the Balms
Inspired by the nostalgic duo of peanut butter and jelly, this collection reimagines a childhood classic as modern lip care. Three flavors, two sub-textures, one swipe of nostalgia.
Shop the Bundles
Explore curated PB&J bundles featuring Jelly and Butter sub-textures for the full experience.
A Taste of Nostalgia
Our debut collection turns PB&Js into lip care that soothes and comforts. We created two nostalgic sub-textures, juicy Jelly and smooth Butter, to bring back the simple joy and warmth of your favorite childhood moments.
Our Philosophy
Esta was created to bring back the comfort of being cared for.
We take inspiration from the simplicity of childhood, when care was instinctive, gentle, and uncomplicated. Every detail, from texture to flavor, is made to feel as good emotionally as it does physically. Rooted in nostalgia and remembrance, we create moments that feel like comfort and care.